Meet the bartenders

Because most cool sh*t doesn't happen on special occasions.

Meet the guys behind the mixer. The story of how a frat house idea turned into a company.

The founders

A bartender and a drink connoisseur

Best friends since day one at USC, Jack spent his sophomore year bartending while Evan spent his time rating whatever new drink creation Jack came home with after a night shift.

The bartender

Jack Cusumano

Co-Founder

The drink connoisseur

Evan Dzierzynski

Co-Founder

The why

Top-shelf liquor.
Bottom-shelf mixers.

When we weren't behind the bar, we saw what people were actually mixing with their nice bottles of liquor: zero-sugar sports drinks and flavored waters that sacrificed taste, or juices and sodas that were never meant to be mixed with liquor in the first place.

That was the "a-ha" moment.

Why is there such a massive drop-off in quality between a cocktail at a bar and a quick drink at home?
Why has nobody ever talked about the mixer?
And why does "craft" have to cost so much?

The how

So we made it

The mixer aisle

We spent over half a year obsessing over the market and figuring out how to make a culturally dead category feel relevant again. We drove to just about every liquor and grocery store in LA, trying to understand what was missing and how we could actually make a difference—pacing mixer aisles, studying products, ingredients, and brands, looking for answers the rest of the industry seemed to be ignoring.
The accelerator

We turned our apartment taste tests and early consumer feedback into a business plan strong enough to earn us a spot as one of six companies accepted into USC's premier startup accelerator. From there, we built Midweek from the ground up with an incredible team and learned just how many moving pieces it takes to bring an idea from a college apartment to store shelves.
The leap

So we took the leap and got into manufacturing... actually, whoops, wrong picture.
The flavor

Once we got into manufacturing, we made it our mission to create a flavor profile that checked every box. Bold cocktail flavor. Low sugar. Low calories. All-natural ingredients. We wanted something juicy, refreshing, and genuinely delicious when mixed with alcohol without any of the compromises. The result was a flavor profile unlike anything we'd seen in the category.
Times Square

Twelve months after our first test batches, we found ourselves featured in Times Square a month before graduating college. We've built an incredible team, moved faster than we ever imagined, and become even more convinced of the ethos that got us started in the first place: the moments that matter most are rarely the ones people make the biggest deal about.